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We all have a unique story to tell

Whether an individual or a global brand, we are defined by the stories we tell. But how do you tell your story? Since 2004 Most Interesting Person has been developing a little idea to help do this, called The Trail.

A trail explores the character of an idea through the eyes of people with diverse perspectives on shared interests. The story is told through a series of connected films. Each interviewee leads to the next interviewee, the most interesting person they know.

Working at city level, and with partners such as Philips, Van Gogh Museum and Nokia’s Social Media Week, we pinpoint the people and relationships that underpin brands, culture and society through powerful story-telling. Read about our partner case-studies here.

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Stories from the Archive
Browse our archive of participants from around the world

Rober Burton

Roger Burton curator, collector and founder of the Horse Hospital

Roger Burton is the most interesting person of Rico Rodriguez “My names Roger Burton. i’m primarily a collector, a collector of things; mostly fashion items from the last 50 years. And magazines and toys and god knows. Through my collecting instincts I’ve met some very interesting people who also collect and since i’ve been in […]

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Ricco Rodriguez

Rico Rodriguez MBE, SKA Reggae trombonist

Rico Rodriguez is the most interesting person of Jerry Dammers One of Rico Rodriguez’s defining musical moments is his trombone riff in The Specials’ track, A Message To You Rudy, which he recorded with Jerry Dammer in 1979. Rico’s life and career spans Cuba, Jamaica and London. He was taught by Don Drummond who is widely regarded […]

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In his home studio, London

Jerry Dammers, founder and song writer of The Specials

Gina Birch nominates Jerry Dammers “It would be nice if musicians today would would voice their political concerns. We came in the wake of Punk where people were writing about real things, about real lives, real issues. Punk was protest music really. Looking back on it now, we are part of a much bigger tradition […]

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