What's your story? Be a dreamer, an adventurer, a discoverer. We tell the story of the hidden relationships that connect us to one another. Learn More
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We all have a unique story to tell

Whether an individual or a global brand, we are defined by the stories we tell. But how do you tell your story? Since 2004 Most Interesting Person has been developing a little idea to help do this, called The Trail.

A trail explores the character of an idea through the eyes of people with diverse perspectives on shared interests. The story is told through a series of connected films. Each interviewee leads to the next interviewee, the most interesting person they know.

Working at city level, and with partners such as Philips, Van Gogh Museum and Nokia’s Social Media Week, we pinpoint the people and relationships that underpin brands, culture and society through powerful story-telling. Read about our partner case-studies here.


Stories from the Archive


Gina Birch, Founding Member of punk band The Raincoats

“I was completely besotted with conceptual art, land art and fine art and Punk was really interwoven for me.  It was new way of looking at the world, a way of finding my own voice that didn’t subscribe to the status quo.”   Gina Birch is a founding member of the all female seminal post-punk […]

Caroline Coon at home

Caroline Coon, coined the term ‘Punk’

freedom of speech is not limited to the inoffensive but extended also to the irritating, the contentious, the eccentric, the heretical, the unwelcome and the provocative. As long as such speech does not tend to provoke violence. And as an artist this is also why i love London because it has established my right as […]

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Dame Zandra Rhodes, British Fashion Designer

Zandra at home, and her design factory. “The most interesting person I know is my good friend, the sculptor Andrew Logan. I never went to college or studied fashion. And although I’ve done ok and have miles of experience – it’s something I wish I’d done. Learning something fully, thoroughly. I have holes in my knowledge […]


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