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We all have a unique story to tell

Whether an individual or a global brand, we are defined by the stories we tell. But how do you tell your story? Since 2004 Most Interesting Person has been developing a little idea to help do this, called The Trail.

A trail explores the character of an idea through the eyes of people with diverse perspectives on shared interests. The story is told through a series of connected films. Each interviewee leads to the next interviewee, the most interesting person they know.

Working at city level, and with partners such as Philips, Van Gogh Museum and Nokia’s Social Media Week, we pinpoint the people and relationships that underpin brands, culture and society through powerful story-telling. Read about our partner case-studies here.


Stories from the Archive

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Dame Zandra Rhodes, British Fashion Designer

Zandra at home, and her design factory. “The most interesting person I know is my good friend, the sculptor Andrew Logan. I never went to college or studied fashion. And although I’ve done ok and have miles of experience – it’s something I wish I’d done. Learning something fully, thoroughly. I have holes in my knowledge […]


Angie Mason, the undercover journalist

“The person i would like to nominate as my most interesting person is Nicky Ezer. I’m fascinated by Nicky because she comes from a very middle class, south african, jewish background.” Roger Graef kindly offered to put me in touch with Angie Mason, his nominee.  And this time I brought my camera with me when […]

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Sir Roger Graef, BAFTA award-winning film-maker

“The reason that I want to nominate Angie Mason as my most interesting person is because of the approach she’s taken in her work.”   One day I was fortunate enough to meet Roger Graef, who I had already heard so much about from Suade. It was at a dinner party at his home in Notting […]


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